Unilever
Unilver needed to find a more creative way to engage their restaurant product teams and create a digital experience to enhance revenues.
Digital Strategy
Engineering
The Challenge
Unilever's Latin America food business needed a new way to enable their teams to engage with and track progress with restaurants to grow product adoption.
How we leverage mobile to solve our problems? Can data & AI play a role in our future?
Unilever leverage massive on the ground team members to work directly with the food service industry to inspire owners & drive product adoption. However, this ecosystem was almost completely untracked.
Other technology drive solutions failed at adoption
Ground teams used older phones and generally resisted adopting new things
The food service department was facing significant pressure to grow revenue and had executive pressure to move quickly
The Solution
Rooted in a design thinking process and strong research, we uncovered unique opportunities to engage end users. From there, we built quickly.
Undertook user research sprints and uncovered the key adoption challenge: ground teams were previously given product that were just too complex. It wasn't that they didn't want a solution, they just had to be simple in order to not make their jobs actually harder.
We designed a simple, gamified UI in a mobile application that worked across any screen size and didn't require training.
Leverage native features like cameras and geofencing to remove the need to file manual reports and provided milestones to reward ground teams for progress.
Deployed native and PWAs through multiple production releases
More Work
Bravely Forward
Enel Energy
Product Design
Engineering
Enel needed to enable their customers to better self manage their industrial energy usage and take proactive steps to be more efficient.
Clout Fantasy
Strategy
Engineering
Founded by esports veterans, Clout Fantasy aimed to develop a market leading mobile application to engage fans and teams.
Why we're different
We know you have options when choosing a digital partner. At FortisNorth you'll find a truly entrepreneurial approach that is rooted in going Bravely Forward.
Unilever
Unilver needed to find a more creative way to engage their restaurant product teams and create a digital experience to enhance revenues.
Digital Strategy
Engineering
The Challenge
Unilever's Latin America food business needed a new way to enable their teams to engage with and track progress with restaurants to grow product adoption.
How we leverage mobile to solve our problems? Can data & AI play a role in our future?
Unilever leverage massive on the ground team members to work directly with the food service industry to inspire owners & drive product adoption. However, this ecosystem was almost completely untracked.
Other technology drive solutions failed at adoption
Ground teams used older phones and generally resisted adopting new things
The food service department was facing significant pressure to grow revenue and had executive pressure to move quickly
The Solution
Rooted in a design thinking process and strong research, we uncovered unique opportunities to engage end users. From there, we built quickly.
Undertook user research sprints and uncovered the key adoption challenge: ground teams were previously given product that were just too complex. It wasn't that they didn't want a solution, they just had to be simple in order to not make their jobs actually harder.
We designed a simple, gamified UI in a mobile application that worked across any screen size and didn't require training.
Leverage native features like cameras and geofencing to remove the need to file manual reports and provided milestones to reward ground teams for progress.
Deployed native and PWAs through multiple production releases
More Work
Bravely Forward
Enel Energy
Product Design
Engineering
Enel needed to enable their customers to better self manage their industrial energy usage and take proactive steps to be more efficient.
Clout Fantasy
Strategy
Engineering
Founded by esports veterans, Clout Fantasy aimed to develop a market leading mobile application to engage fans and teams.
Why we're different
We know you have options when choosing a digital partner. At FortisNorth you'll find a truly entrepreneurial approach that is rooted in going Bravely Forward.
Unilever
Unilver needed to find a more creative way to engage their restaurant product teams and create a digital experience to enhance revenues.
Digital Strategy
Engineering
The Challenge
Unilever's Latin America food business needed a new way to enable their teams to engage with and track progress with restaurants to grow product adoption.
How we leverage mobile to solve our problems? Can data & AI play a role in our future?
Unilever leverage massive on the ground team members to work directly with the food service industry to inspire owners & drive product adoption. However, this ecosystem was almost completely untracked.
Other technology drive solutions failed at adoption
Ground teams used older phones and generally resisted adopting new things
The food service department was facing significant pressure to grow revenue and had executive pressure to move quickly
The Solution
Rooted in a design thinking process and strong research, we uncovered unique opportunities to engage end users. From there, we built quickly.
Undertook user research sprints and uncovered the key adoption challenge: ground teams were previously given product that were just too complex. It wasn't that they didn't want a solution, they just had to be simple in order to not make their jobs actually harder.
We designed a simple, gamified UI in a mobile application that worked across any screen size and didn't require training.
Leverage native features like cameras and geofencing to remove the need to file manual reports and provided milestones to reward ground teams for progress.
Deployed native and PWAs through multiple production releases
More Work
Bravely Forward
Enel Energy
Product Design
Enel needed to enable their customers to better self manage their industrial energy usage and take proactive steps to be more efficient.
Clout Fantasy
Strategy
Founded by esports veterans, Clout Fantasy aimed to develop a market leading mobile application to engage fans and teams.
Why we're different